BELICIOUS.ES NATURAL BEAUTY AND SUSTAINABLE LIFE STYLE

REAL TECHNIQUES

Samantha and Nicola Chapman grew up surrounded by makeup. Their aunt was a top makeup artist in London, working with clients like David Bowie and Princess Diana. Their mum was makeup-involved too, always trying out the latest trends and being creative with her looks. As young girls, they experimented on one another, and of course Nic was the test subject, since Sam was the older sister. When it came time to choose their career path, it was clear that makeup artistry was the way to go. They were talented, creative, and keen to follow in the footsteps of their successful aunt. But, most importantly — they were passionate about beauty.

After two years of attending school for professional makeup artistry, Sam moved to London to work on counters and begin her career as a freelance artist.

In 2008, Sam uploaded her first video to a website called YouTube. She was pregnant at the time, and had moved to her hometown of Norwich to raise her daughters and focus on her new career as a mother. When a friend asked how to get a smoky eye, the first Pixiwoo® video was created. There was no hype around YouTube at that time, but immediately, people everywhere began to find Sam’s video and request more. Soon, Sam and Nic began to collaborate, and the Pixiwoo® channel began to take off.

In 2010, when the Pixiwoo® channel had reached around 30,000 subscribers, the idea behind Real Techniques began to formulate. One of the most important things behind makeup artistry is using the right tools, and for many women, they’re not quite sure where to start. The majority have grown up using triangle wedges, eye applicators, powder puffs, and even their fingers to apply makeup.

In 2011, the Real Techniques brush collection was launched. Unbelievable brush quality was paired with professional, interesting, fun education from Sam and Nic. Today, the brand has taken off in the US, UK, and around the world. Sam and Nic continue to grow as top makeup artists, writing columns for national magazines and newspapers, appearing on major network television as beauty experts, and editing their own digital magazine. Through Real Techniques, women everywhere are transforming their makeup routines, and themselves, with the approachable expertise, friendship, and tools from Sam & Nic.

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Samantha and Nicola Chapman grew up surrounded by makeup. Their aunt was a top makeup artist in London, working with clients like David Bowie and Princess Diana. Their mum was makeup-involved too, always trying out the latest trends and being creative with her looks. As young girls, they experimented on one another, and of course Nic was the test subject, since Sam was the older sister. When it came time to choose their career path, it was clear that makeup artistry was the way to go. They were talented, creative, and keen to follow in the footsteps of their successful aunt. But, most importantly — they were passionate about beauty.

After two years of attending school for professional makeup artistry, Sam moved to London to work on counters and begin her career as a freelance artist.

In 2008, Sam uploaded her first video to a website called YouTube. She was pregnant at the time, and had moved to her hometown of Norwich to raise her daughters and focus on her new career as a mother. When a friend asked how to get a smoky eye, the first Pixiwoo® video was created. There was no hype around YouTube at that time, but immediately, people everywhere began to find Sam’s video and request more. Soon, Sam and Nic began to collaborate, and the Pixiwoo® channel began to take off.

In 2010, when the Pixiwoo® channel had reached around 30,000 subscribers, the idea behind Real Techniques began to formulate. One of the most important things behind makeup artistry is using the right tools, and for many women, they’re not quite sure where to start. The majority have grown up using triangle wedges, eye applicators, powder puffs, and even their fingers to apply makeup.

In 2011, the Real Techniques brush collection was launched. Unbelievable brush quality was paired with professional, interesting, fun education from Sam and Nic. Today, the brand has taken off in the US, UK, and around the world. Sam and Nic continue to grow as top makeup artists, writing columns for national magazines and newspapers, appearing on major network television as beauty experts, and editing their own digital magazine. Through Real Techniques, women everywhere are transforming their makeup routines, and themselves, with the approachable expertise, friendship, and tools from Sam & Nic.

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