Founded in May 2014 by Viola, Lani has become well established in the green beauty scene. The brand stands for affordable, natural, vegan, cruelty-free skin and hair care made with delicious tropical ingredients.

All products are packaged into glass bottles and jars, are made with high quality, food-grade ingredients and are always free of parabens, synthetic fragrances, silicones, mineral oils and animal derived ingredients.

Hand-made in Nottingham, England, the entire Lani range is produced in small batches every couple of weeks to maximize freshness.

Lani has gained a cult status among the vegan community as a brand that speaks passionately against animal cruelty and promotes cruelty-free living and natural and healthy lifestyle choices.

The brand regularly donates a percentage of profits to animal charities. Donations have so far been made to Animal Hope and Wellness, Sea Shepherd, Animal Aid Unlimited, Second Chance Animal Rescue, Brinsley Animal Rescue, Amicii Dog Rescue and Tower Hill Stables.

Throughout 2019 Lani will be donating 5% of profits to 11 different charities. The charity for June is Bleakholt Animal Sanctuary, a charity committed to caring for dogs, cats, equine and farm animals and small pets.