Armed with a mission to make women look beautiful on the outside and feel just as good on the inside, sisters Jen and Stacey set out to create a brush collection that was not only environmentally friendly, but chic, high-quality, and affordable too. After sourcing recycled materials, renewable bamboo and better manufacturing processes, in 2007, EcoTools was born.
At EcoTools they encourage you to embrace your own individual meaning of beauty and share it with the world, whether it is makeup tutorials, an inspirational story or giving back to the community. Because when you feel truly beautiful, you will make the world and everyone around you feel beautiful!

“As women, sisters, and mothers, we have always believed that true beauty comes from within, and you have to do good to feel good.”
– Jen and Stacey, founders of EcoTools.